Talk about plain speaking - the British government's campaign to shock, or nudge, the people into taking action against cancer got off to a bad start.
90g of red meat a day is dangerous, we were told. But how much is 90g? Who measures their meat in grammes when they eat?
If you go to a cheap restaurant you can buy steaks of six ounces, eight ounces, ten ounces even more. Surely a small steak is okay?
We posted a calculator on this blog sometime ago and we are able to establish rapidly that 90g is no more than a little over 3.5 ounces. The recommended daily limit of 70g is just 2.5 ounces.
No wonder the government press release did not mention steak. It did mention two beefburgers or a single lamb chop. Was it too much to ask that somebody could do the conversion into the traditional British measurement? After all there is not a lot that is more traditional than British roast beef.