Where now for embargoes? Today sees another major break in the dam. The culprit so far as my monitoring can tell is The Times - that is the Times of London, for non-UK readers.
Another indication that something is afood is that The Times has gone to a lot of trouble to break a non-story. Their headline today - published at 11.11pm GMT on the web, is "Vitamin D is ray of sunshine for multiple sclerosis patients". This is not new and the latest research, which was due to be published at 10pm GMT on Thursday seems to be merely a scientific study explaining why this seems to be the case. Vitamin D generally requires sunshine and those of us who live in the northern half of the northern hemisphere do not get as much exposure as others.
A sad memo arrives from the publisher PLos Genetics: "Dear Colleagues, Please note that the embargo on this article has now been lifted due to an embargo break. We apologize for any inconvenience.
*****************************************************************************************************************
* * * * * EMBARGO: Thursday, 5th February 2009 * * * * * *
2PM PDT/ 5PM ET/ 10PM GMT ."
Please don't apologise. It's not your fault! As the release had been posted in the embargoed section of Eurekalert! you have to wonder what the fall out will be.
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