Thursday, June 21, 2012

#BMAaction - let's hear from doctors

With headlines such as this - or this - the first doctor industrial action in 40 years is turning into a public relations disaster.

If not much happens apart from a bit of placard waving, then it's a failure. If the NHS grounds to a halt - which seems unlikely - then it's a catastrophe.

We'll be reporting during the day as doctors make their case. As we provide news for the major medical social media site,, we will be working to ensure ordinary doctors have a voice.

And when it's all over I promise another posting - maybe setting out what's gone wrong in PR terms.

No comments:

Post a Comment